ord_0827243i6y08 · 4.6h
Desert Air HVAC
40-second video ad · $100 · Mesa, AZ
- pat@desertair.example
- Phone
- 480-555-0142
- Category
- hvac
- Tone
- trustworthy
- Platforms
- instagram, facebook
- Website
- —
- Brief
- Same-day AC repair for Mesa and East Valley. Licensed, no scare quotes. End on Book a visit.
Uploads
No uploads on this order.
Generation packet
This is the whole job. Prompts map 1:1 to recipe slots.
{
"order_id": "ord_0827243i6y08",
"product": "video-40",
"duration_seconds": 40,
"add_ons": [],
"price_cents": 10000,
"summary": "40s video · trustworthy · hook + 3 body clips + end card.",
"intake": {
"businessName": "Desert Air HVAC",
"category": "hvac",
"city": "Mesa",
"state": "AZ",
"website": null,
"phone": "480-555-0142",
"email": "pat@desertair.example",
"brief": "Same-day AC repair for Mesa and East Valley. Licensed, no scare quotes. End on Book a visit.",
"tone": "trustworthy",
"platforms": [
"instagram",
"facebook"
],
"mascotDescription": null,
"websiteProfile": null,
"category_label": "HVAC"
},
"website_profile": null,
"assets": [
{
"id": "ast_2z24080r015h",
"filename": "hook-gen.jpg",
"mime": "image/jpeg",
"kind": "still",
"signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-7a5324f3-c1f9-90a3-a9dc-9b9c3d0c0a6b-bba158ee.jpeg"
},
{
"id": "ast_024n1d2d711j",
"filename": "body_1-gen.jpg",
"mime": "image/jpeg",
"kind": "still",
"signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-ed9e6849-b9ee-92ed-b7bb-e9c50b96c3bb-99d8bf4a.jpeg"
},
{
"id": "ast_6414700c032y",
"filename": "body_2-gen.jpg",
"mime": "image/jpeg",
"kind": "still",
"signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-037095a9-2055-98bf-8221-d59714326795-6cf430cb.jpeg"
},
{
"id": "ast_562m105a0j3e",
"filename": "body_3-gen.jpg",
"mime": "image/jpeg",
"kind": "still",
"signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-d28149bc-d90a-9c30-a43d-551323b56ff7-0d1fda54.jpeg"
},
{
"id": "ast_221k2m3i3m5f",
"filename": "end_card-gen.jpg",
"mime": "image/jpeg",
"kind": "still",
"signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-ab97dc2d-daca-93c4-8299-d0ac24b0b47d-e428fe89.jpeg"
}
],
"platforms": [
"instagram",
"facebook"
],
"aspect_ratio_priority": [
"9:16",
"1:1",
"16:9"
],
"recipe": {
"structure": "40s video · trustworthy · hook + 3 body clips + end card.",
"slots": [
{
"id": "hook",
"label": "Hook",
"duration": "3–5s",
"role": "Open on the problem or promise. No logo yet.",
"prompt": "SLOT: HOOK (3–5s)\nBUSINESS: Desert Air HVAC — HVAC in Mesa, AZ\nPHONE: 480-555-0142\nWEBSITE: (none given)\nTONE: trustworthy — Calm, neighborly, specific. No hype words. Feels like a local who shows up when they say they will.\nPICTURE: Stable frames, real locations, faces if the photos allow. Soft daylight. Hold shots long enough to read them.\nVO: Even, unhurried, plain speech. Name the city. Promise only what the brief supports.\nMUSIC: Low, warm, unobtrusive. Space for VO. No trailer drums.\nVISUAL WORLD: Residential AC condensers, attics, thermostats, clean service vans, technicians in branded shirts, suburban homes, hot-day exteriors.\nCUSTOMER DIRECTION: Same-day AC repair for Mesa and East Valley. Licensed, no scare quotes. End on Book a visit.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Open on the problem or promise. No logo yet.\nFirst line of VO or on-screen text, verbatim: \"If your AC is out, we'll say when we can be there — and be there.\"\nPicture: open on uploaded photo #1 if it shows the home, storefront, or work; otherwise a clean establishing shot in the visual world.\nNo logo, no phone number, no end card. Natural sound + VO.\nHard stop at 3–5s."
},
{
"id": "body_1",
"label": "Body 1",
"duration": "8–10s",
"role": "Beat 1 from the category pack, using customer photos.",
"prompt": "SLOT: BODY 1 (8–10s)\nBUSINESS: Desert Air HVAC — HVAC in Mesa, AZ\nPHONE: 480-555-0142\nWEBSITE: (none given)\nTONE: trustworthy — Calm, neighborly, specific. No hype words. Feels like a local who shows up when they say they will.\nPICTURE: Stable frames, real locations, faces if the photos allow. Soft daylight. Hold shots long enough to read them.\nVO: Even, unhurried, plain speech. Name the city. Promise only what the brief supports.\nMUSIC: Low, warm, unobtrusive. Space for VO. No trailer drums.\nVISUAL WORLD: Residential AC condensers, attics, thermostats, clean service vans, technicians in branded shirts, suburban homes, hot-day exteriors.\nCUSTOMER DIRECTION: Same-day AC repair for Mesa and East Valley. Licensed, no scare quotes. End on Book a visit.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Beat 1 from the category pack, using customer photos.\nBEAT: The problem: a hot house, a clicking unit, a thermostat that lies.\nBuild this clip from the customer's photos. If photos are interiors, stay inside. If they are a truck or storefront, lead with that.\nVO continues the hook; do not repeat the hook line."
},
{
"id": "body_2",
"label": "Body 2",
"duration": "8–10s",
"role": "Beat 2 — the work itself.",
"prompt": "SLOT: BODY 2 (8–10s)\nBUSINESS: Desert Air HVAC — HVAC in Mesa, AZ\nPHONE: 480-555-0142\nWEBSITE: (none given)\nTONE: trustworthy — Calm, neighborly, specific. No hype words. Feels like a local who shows up when they say they will.\nPICTURE: Stable frames, real locations, faces if the photos allow. Soft daylight. Hold shots long enough to read them.\nVO: Even, unhurried, plain speech. Name the city. Promise only what the brief supports.\nMUSIC: Low, warm, unobtrusive. Space for VO. No trailer drums.\nVISUAL WORLD: Residential AC condensers, attics, thermostats, clean service vans, technicians in branded shirts, suburban homes, hot-day exteriors.\nCUSTOMER DIRECTION: Same-day AC repair for Mesa and East Valley. Licensed, no scare quotes. End on Book a visit.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Beat 2 — the work itself.\nBEAT: The work: a tech on site, gauges on the lines, a unit running clean.\nThis is the work itself — hands, tools, rooms, plates, care. Prefer uploaded photos over invented B-roll.\nPROOF NOTE: Licensed, local, and used to the heat. Show real equipment and real houses."
},
{
"id": "body_3",
"label": "Body 3",
"duration": "8–10s",
"role": "Beat 3 — local proof, then hand to the end card.",
"prompt": "SLOT: BODY 3 (8–10s)\nBUSINESS: Desert Air HVAC — HVAC in Mesa, AZ\nPHONE: 480-555-0142\nWEBSITE: (none given)\nTONE: trustworthy — Calm, neighborly, specific. No hype words. Feels like a local who shows up when they say they will.\nPICTURE: Stable frames, real locations, faces if the photos allow. Soft daylight. Hold shots long enough to read them.\nVO: Even, unhurried, plain speech. Name the city. Promise only what the brief supports.\nMUSIC: Low, warm, unobtrusive. Space for VO. No trailer drums.\nVISUAL WORLD: Residential AC condensers, attics, thermostats, clean service vans, technicians in branded shirts, suburban homes, hot-day exteriors.\nCUSTOMER DIRECTION: Same-day AC repair for Mesa and East Valley. Licensed, no scare quotes. End on Book a visit.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Beat 3 — local proof, then hand to the end card.\nBEAT: The neighborhood: this is a local crew, not a national call center.\nLand the local proof. Name Mesa. Set up the end card; do not show the phone number until the end card unless it is already in a photo."
},
{
"id": "end_card",
"label": "End card",
"duration": "6–8s",
"role": "Logo, business name, city, CTA, phone. Hold long enough to read.",
"prompt": "SLOT: END CARD (6–8s)\nBUSINESS: Desert Air HVAC — HVAC in Mesa, AZ\nPHONE: 480-555-0142\nWEBSITE: (none given)\nTONE: trustworthy — Calm, neighborly, specific. No hype words. Feels like a local who shows up when they say they will.\nPICTURE: Stable frames, real locations, faces if the photos allow. Soft daylight. Hold shots long enough to read them.\nVO: Even, unhurried, plain speech. Name the city. Promise only what the brief supports.\nMUSIC: Low, warm, unobtrusive. Space for VO. No trailer drums.\nVISUAL WORLD: Residential AC condensers, attics, thermostats, clean service vans, technicians in branded shirts, suburban homes, hot-day exteriors.\nCUSTOMER DIRECTION: Same-day AC repair for Mesa and East Valley. Licensed, no scare quotes. End on Book a visit.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Logo, business name, city, CTA, phone. Hold long enough to read.\nHold a still-plus-motion end card long enough to read.\nREQUIRED ON SCREEN:\n• Logo (uploaded, prefer logo.png / logo.jpg / logo.svg) if present, else wordmark \"Desert Air HVAC\"\n• Business name: Desert Air HVAC\n• City: Mesa, AZ\n• CTA: Call for same-day service. Cooling and heating, done right.\n• Phone: 480-555-0142\nOptional: (none given)\nDo not add a website we did not receive. Do not add a different phone number.\nGrade to match the rest of the ad. No extra slogans."
}
]
},
"notes": [
"Do not mention how the ad is made. The customer is buying a finished ad.",
"Customer owns the finished ad outright.",
"QC must confirm names, phone, and city are correct before delivery.",
"Primary aspect: 9:16."
]
}