QueueIn production

ord_00440s36370m · 23.7h

Willow Dental

40-second video ad · $100 · Queen Creek, AZ

Email
desk@willowdental.example
Phone
480-555-0177
Category
dental
Tone
premium
Platforms
instagram, youtube
Website
—
Brief
New patient special. Calm office, no drill shots. Invite people who have been putting the visit off.

Uploads

No uploads on this order.

Generation packet

This is the whole job. Prompts map 1:1 to recipe slots.

{
  "order_id": "ord_00440s36370m",
  "product": "video-40",
  "duration_seconds": 40,
  "add_ons": [],
  "price_cents": 10000,
  "summary": "40s video · premium · hook + 3 body clips + end card.",
  "intake": {
    "businessName": "Willow Dental",
    "category": "dental",
    "city": "Queen Creek",
    "state": "AZ",
    "website": null,
    "phone": "480-555-0177",
    "email": "desk@willowdental.example",
    "brief": "New patient special. Calm office, no drill shots. Invite people who have been putting the visit off.",
    "tone": "premium",
    "platforms": [
      "instagram",
      "youtube"
    ],
    "mascotDescription": null,
    "websiteProfile": null,
    "category_label": "Dental"
  },
  "website_profile": null,
  "assets": [
    {
      "id": "ast_483f066t695a",
      "filename": "hook-gen.jpg",
      "mime": "image/jpeg",
      "kind": "still",
      "signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-e8bc104f-430a-9d7f-844a-47ee901f073a-b1664edd.jpeg"
    },
    {
      "id": "ast_1w460s0e4v3p",
      "filename": "body_1-gen.jpg",
      "mime": "image/jpeg",
      "kind": "still",
      "signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-4d944337-16c2-94c4-aa23-3346e8fdf5c5-4d424bb5.jpeg"
    },
    {
      "id": "ast_552v0b3j1h6h",
      "filename": "body_2-gen.jpg",
      "mime": "image/jpeg",
      "kind": "still",
      "signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-9ac36ece-dc92-9d7b-a12c-339ffa7f309f-8243df43.jpeg"
    },
    {
      "id": "ast_1d2v285t2j2q",
      "filename": "body_3-gen.jpg",
      "mime": "image/jpeg",
      "kind": "still",
      "signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-fc1e54b5-f656-97ff-b7bd-b1f8d08e7a02-8552dd47.jpeg"
    },
    {
      "id": "ast_125l0d1b4n6d",
      "filename": "end_card-gen.jpg",
      "mime": "image/jpeg",
      "kind": "still",
      "signed_url": "https://imgen.x.ai/xai-imgen/xai-tmp-imgen-82a992aa-183c-938a-a310-341e40a2bb35-c613e1f2.jpeg"
    }
  ],
  "platforms": [
    "instagram",
    "youtube"
  ],
  "aspect_ratio_priority": [
    "9:16",
    "1:1",
    "16:9"
  ],
  "recipe": {
    "structure": "40s video · premium · hook + 3 body clips + end card.",
    "slots": [
      {
        "id": "hook",
        "label": "Hook",
        "duration": "3–5s",
        "role": "Open on the problem or promise. No logo yet.",
        "prompt": "SLOT: HOOK (3–5s)\nBUSINESS: Willow Dental — Dental in Queen Creek, AZ\nPHONE: 480-555-0177\nWEBSITE: (none given)\nTONE: premium — Quiet confidence. Fewer words, more craft. The business feels established, not flashy.\nPICTURE: Shallow depth, texture, negative space. Slow push-ins. Cream and ink grade. No stock-looking smiles.\nVO: Measured, lower register, pauses. No slang. CTA is an invitation, not a command.\nMUSIC: Sparse piano or strings, low volume. Silence is allowed.\nVISUAL WORLD: A calm operatory, natural light, a dentist talking at eye level, no drills-in-mouth shots, a front desk that feels human.\nCUSTOMER DIRECTION: New patient special. Calm office, no drill shots. Invite people who have been putting the visit off.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Open on the problem or promise. No logo yet.\nFirst line of VO or on-screen text, verbatim: \"Unhurried care. A room you'd actually sit in.\"\nPicture: open on uploaded photo #1 if it shows the home, storefront, or work; otherwise a clean establishing shot in the visual world.\nNo logo, no phone number, no end card. Natural sound + VO.\nHard stop at 3–5s."
      },
      {
        "id": "body_1",
        "label": "Body 1",
        "duration": "8–10s",
        "role": "Beat 1 from the category pack, using customer photos.",
        "prompt": "SLOT: BODY 1 (8–10s)\nBUSINESS: Willow Dental — Dental in Queen Creek, AZ\nPHONE: 480-555-0177\nWEBSITE: (none given)\nTONE: premium — Quiet confidence. Fewer words, more craft. The business feels established, not flashy.\nPICTURE: Shallow depth, texture, negative space. Slow push-ins. Cream and ink grade. No stock-looking smiles.\nVO: Measured, lower register, pauses. No slang. CTA is an invitation, not a command.\nMUSIC: Sparse piano or strings, low volume. Silence is allowed.\nVISUAL WORLD: A calm operatory, natural light, a dentist talking at eye level, no drills-in-mouth shots, a front desk that feels human.\nCUSTOMER DIRECTION: New patient special. Calm office, no drill shots. Invite people who have been putting the visit off.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Beat 1 from the category pack, using customer photos.\nBEAT: The studio from photos — wood, light, people.\nBuild this clip from the customer's photos. If photos are interiors, stay inside. If they are a truck or storefront, lead with that.\nVO continues the hook; do not repeat the hook line."
      },
      {
        "id": "body_2",
        "label": "Body 2",
        "duration": "8–10s",
        "role": "Beat 2 — the work itself.",
        "prompt": "SLOT: BODY 2 (8–10s)\nBUSINESS: Willow Dental — Dental in Queen Creek, AZ\nPHONE: 480-555-0177\nWEBSITE: (none given)\nTONE: premium — Quiet confidence. Fewer words, more craft. The business feels established, not flashy.\nPICTURE: Shallow depth, texture, negative space. Slow push-ins. Cream and ink grade. No stock-looking smiles.\nVO: Measured, lower register, pauses. No slang. CTA is an invitation, not a command.\nMUSIC: Sparse piano or strings, low volume. Silence is allowed.\nVISUAL WORLD: A calm operatory, natural light, a dentist talking at eye level, no drills-in-mouth shots, a front desk that feels human.\nCUSTOMER DIRECTION: New patient special. Calm office, no drill shots. Invite people who have been putting the visit off.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Beat 2 — the work itself.\nBEAT: A simple care moment, never gore.\nThis is the work itself — hands, tools, rooms, plates, care. Prefer uploaded photos over invented B-roll.\nPROOF NOTE: Comfort and clarity. New-patient ease."
      },
      {
        "id": "body_3",
        "label": "Body 3",
        "duration": "8–10s",
        "role": "Beat 3 — local proof, then hand to the end card.",
        "prompt": "SLOT: BODY 3 (8–10s)\nBUSINESS: Willow Dental — Dental in Queen Creek, AZ\nPHONE: 480-555-0177\nWEBSITE: (none given)\nTONE: premium — Quiet confidence. Fewer words, more craft. The business feels established, not flashy.\nPICTURE: Shallow depth, texture, negative space. Slow push-ins. Cream and ink grade. No stock-looking smiles.\nVO: Measured, lower register, pauses. No slang. CTA is an invitation, not a command.\nMUSIC: Sparse piano or strings, low volume. Silence is allowed.\nVISUAL WORLD: A calm operatory, natural light, a dentist talking at eye level, no drills-in-mouth shots, a front desk that feels human.\nCUSTOMER DIRECTION: New patient special. Calm office, no drill shots. Invite people who have been putting the visit off.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Beat 3 — local proof, then hand to the end card.\nBEAT: A neighborhood practice, not a chain script.\nLand the local proof. Name Queen Creek. Set up the end card; do not show the phone number until the end card unless it is already in a photo."
      },
      {
        "id": "end_card",
        "label": "End card",
        "duration": "6–8s",
        "role": "Logo, business name, city, CTA, phone. Hold long enough to read.",
        "prompt": "SLOT: END CARD (6–8s)\nBUSINESS: Willow Dental — Dental in Queen Creek, AZ\nPHONE: 480-555-0177\nWEBSITE: (none given)\nTONE: premium — Quiet confidence. Fewer words, more craft. The business feels established, not flashy.\nPICTURE: Shallow depth, texture, negative space. Slow push-ins. Cream and ink grade. No stock-looking smiles.\nVO: Measured, lower register, pauses. No slang. CTA is an invitation, not a command.\nMUSIC: Sparse piano or strings, low volume. Silence is allowed.\nVISUAL WORLD: A calm operatory, natural light, a dentist talking at eye level, no drills-in-mouth shots, a front desk that feels human.\nCUSTOMER DIRECTION: New patient special. Calm office, no drill shots. Invite people who have been putting the visit off.\nNo website profile. Use only the intake fields and uploaded assets.\nASPECT RATIO PRIORITY: 9:16, 1:1, 16:9 (produce master at the first ratio, then reframe).\nUse the customer's uploaded photos/logo as primary source. Do not invent a different business.\nROLE: Logo, business name, city, CTA, phone. Hold long enough to read.\nHold a still-plus-motion end card long enough to read.\nREQUIRED ON SCREEN:\n• Logo (uploaded, prefer logo.png / logo.jpg / logo.svg) if present, else wordmark \"Willow Dental\"\n• Business name: Willow Dental\n• City: Queen Creek, AZ\n• CTA: New patients welcome. Call or tap to book.\n• Phone: 480-555-0177\nOptional: (none given)\nDo not add a website we did not receive. Do not add a different phone number.\nGrade to match the rest of the ad. No extra slogans."
      }
    ]
  },
  "notes": [
    "Do not mention how the ad is made. The customer is buying a finished ad.",
    "Customer owns the finished ad outright.",
    "QC must confirm names, phone, and city are correct before delivery.",
    "Primary aspect: 9:16."
  ]
}